Social Media Director
Baylor University Career & Professional Development (CPD), 2013-2017
Produced and managed content for the Office of Career and Professional Development's 5 social media pages. Monitored traffic, analyzed metrics and researched new trends. Lead the internal and external marketing effort, cultivating student and employer engagement.
Baylor Alumni Association (BAA), 2009-2013
Created and launched seven social media pages for the Baylor University Alumni Association, and was responsible for ongoing content generation, analytic output, traffic monitoring, and new-trend research.
With the implementation of engaging content and original campaigns, like Foto Friday and Trivia Tuesday, I expanded the BAA's social media presence from zero to: 8,500 followers on Facebook; 1,600 followers on Twitter; 10,000 views on YouTube; and 1,100 followers on Pinterest. **In 2013, the Baylor Alumni Association was renamed the Baylor Line Foundation. Many links reflect the new changes. Find out more about the BAA Story regarding the Baylor University vs. Baylor Alumni Association lawsuit. BAA Social Media 2009-13
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Online Content Manager
Baylor University Career & Professional Development (CPD), 2013-2017
Spearheaded the organization's 132-page website redesign using HTML. Created new pages, graphics and time-sensitive content for department promotions and constituents. Monitored traffic and Google Analytics, collaborated with third-party vendors.
Baylor Line Magazine, 2009-2013
Led the implementation of a website redesign for the alumni association's quarterly magazine, the Baylor Line. Transformed content from print to web, managed writers, created online extras, worked with outside vendors, ensured a timely launch of the new site.
Baylor Alumni Association, 2009-2013Baylor Alumni Association • Website
Assisted with the redesign of organization's website in 2010, and was responsible for the ongoing creation, maintenance, monitoring and statistics of all content for the Baylor Alumni Association website, including collaboration with IT vendors.
BAA Between the Lines • Newsletter
Served as the Editor and Online Content Manager for the BAA's electronic newsletter, Between the Lines. Assigned stories to interns and staff, wrote articles, copy edited content, planned and gathered stories, and collaborated with third-party designers for the successful launch of each monthly publication.
BAA Line Notes • Story Blog
Online Content Manager and Editor for Line Notes, the organization's weekly story feed. Assigned stories to interns and staff, wrote articles, planned, gathered and copy edited content, cross-promoted each article to social media channels.
Baylor Black Alumni Club, 2009-2013
Under the direction of the Baylor Black Alumni Club president, I created email templates and online newsletters, monitored statistics and implemented updates for the organization's website.
Texas Highways Magazine, 2009
Assisted in the redesign of TH's website in 2009. Working with the Web Editor, I transformed magazine content from print to web, created web extras, and maintained and monitored content as part of a graduate school internship. Click here to read my freelance article in the July 2099 issue.
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